Gender Studies Blog Post #3
My favorite moment of Gender Studies from the past few weeks is without a doubt the time we spent looking at those very “peculiar” ads in class. Aside from the enjoyment I got out of reading “MAN CARD REVOKED” in front of the class, I’d say the most fascinating part of the ads is just how blatant and seemingly uncalculated they are. The fact that ads like these had to go through and be approved at board meetings in these companies and not enough high ranking people thought “Well you know, there are prolly some lassies who’d buy a Dr. Pepper from us if we didn’t blatantly say in our new ad ‘It’s not for women’. Why are we just cutting off a big chunk of our customers like this?” to come up with a different advertisement baffles me. Even if it somehow did improve their sales short term, what the hell were they thinking when it came to PR? Who had enough confidence in this terrible ad to introduce it to their coworkers? Why am I still wasting my time trying to understand a terrible busi...